Our Team

The Executive Commitee
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Adi Vigodsky
Chairman of the Executive Board
CEO of the Israel Branch of the UBS Bank. Adi holds an MBA from Ben Gurion University and has over 15 years of experience in the capital market. Previously, he managed a brokerage department and also has experience in the field of financial safety.

Dr. Miriam Rosman
The executive of Foreign Affairs at the Academic College in Beit Berl. Previously, she held a position at the Israeli Embassy in Paris. She completed a Doctorate of Philosophy with a degree in “International Relationships” and “Modern History” from the Sorbonne University in Paris.

Chen Arieli
The Co-Chair of the Israel National LGBT Task Force, a nonprofit organization representing the LGBT community in Israel. For the past 20 years Chen has been a social activist in the field of feminism and human rights while being and a spokesperson for healthy Body image and women empowerment.

Gil’ad Gamrov Shaked
Born and raised in Kibbutz HaMa’apil in 1961. He served in IDF during the Lebanon war (1982) and studied Jewish philosophy at the Hebrew University. Gil’ad has a B.A in economics and management. He worked as a political consultant in Israeli politics for 10 years. Gil’ad also owns a trading company in Russia, where he lived from 2003 to 2008. He currently lives and works in Stockholm, Sweden.

Dr. Koby Gutterman
Researcher and Educator, Head of the Center for the Development and Training of School Principals, Kibbutzim College of Education, Technology & the Arts, Israel. As a consultant, Gutterman supported the work of the Israeli Minister of Education. Koby Gutterman is involved in the education of Children and Youth by working with the "Israel Center for Educational Innovation"(ICEI).

Dr. Avi Assor
A professor in the Department of Education at Ben-Gurion University and a researcher in the field of humanity. He has published a variety of studies and articles, guides academic work, and is a recipient of numerous research grants. Despite being a prominent researcher he still works with a bottom up perspective. In the 1990s he founded “the motivation group”, a reform program in which researchers intervene in schools in order to stimulate autonomous motivation among administrators, teachers and students.

Tal Werbener
CEO of HITO Human Resource Management, with 20 years of experience in human resources. Tal holds a Master's Degree in Organizational Consulting, she is an expert in organizational culture and is also highly experienced and knowledgeable in the fields of human resources and managerial guidance.

Shirley Oren
A mother of two sons, VP of content for Viacom Channels in Israel among the channels for children - Nick Jr., Nickelodeon and Teen Nick, at Cloud Communications. She has a Bachelor's degree in Communication and Management, and many years of experience in television work for children. She believes in children and their power to change and influence their future. Shirley is in favor of growing a young generation of positive leaders and creating a change in the social atmosphere and communication between children in schools.

Dr. Ori Katzin
Founder of the Institute for Evaluation “Amot Mida”. She also, carries out researches and evaluates educational, social and welfare programs. She received her doctorate of Philosophy from the Hebrew University in Jerusalem. Besides the doctorate, she has a degree in social work and social care.

Stella Karayoff
CEO of the Israeli branch of research firm “TNS TeleSeeker”. Former director of marketing communications research and strategy at “Tnuva” and director of research at one of the main Israeli television channels - Channel 10.

Shlomi Ben-Porat
With over 20 years in Intel, out of which - 10 years of experience in management of various department at Intel, Shlomi has served for the last 3 years as the Director of Intel’s IT infrastructure department, of Europe & Israel. He holds a B.A. in Industrial Engineering/Information Systems from Ben Gurion University and an MBA from the College of Management in Tel Aviv.

Yishay Knobel
Entrepreneur and CEO of "Help Around - Healthcare Technologies", which simplifies and accesses complex medical treatments for serious chronic diseases. Knobel has graduated both from MIT and Cambridge University, and he has represented the university on the board of directors of Fenway High School in Boston.
Audit Committee

Tomer Shani
Tomer holds a B.A. in Law from Cambridge University in Britain and received his LL.M degree from Duke University in the United States. Tomer is a partner in the Corporate and Securities Group at the Meitar Liquornik Geva Leshem Tal international law firm. He represents private and public technology companies, venture capital funds and individual entrepreneurs in a variety of business transactions including mergers and acquisitions, venture capital investments, private debt and equity, strategic investments, joint ventures, strategic partnerships, technology licensing and distribution and marketing.
Tomer also provides business advice to domestic and international clients. Before joining Meitar, Tomer was an associate in the M&A/Private Equity Group of Gotshal & Manges LLP in New York. As part of his pro bono work, he represented asylum seekers from Tibet persecuted in their country because of their political views. Tomer lives in Tel Aviv and is active in several charities.
The CEOs

Georg Rössler
Co-Founder of Matzmichim – The Israeli Violence Reduction Organization, also voluntarily serves as and Co-Director (Volunteer)
Rössler holds a master's degree in Jewish studies, with minor specializations in history and law from the University of Heidelberg. He previously worked for the German Foundation in the name of Frederick Neumann. In 1988, Georg immigrated to Israel from Germany. After receiving a degree as an educator from the Gewalt Akademie Villingst (in 2000), he continued to develop the concept of "de-escalation". As CEO of Matzmichim, he was responsible for contacting relevant German organizations and institutions, applying their knowledge in non-violent conflict resolution on the situation in Israel. Today, he is the Co-Director of “SK-Tours in Nature” and Co-Director of “De-Mobbing Israel” – The Israeli Center that fights against co-worker abuse.

Yony Tsouna
Founder and Co-Director of Matzmichim
Yony has served as CEO of the Matzmichim Center ever since he co founded it.
Yony has a master's degree in Public Policy from the Hebrew University. From the time of his studies he analyzed the national policies and external programs for dealing with violence in schools.
Yoni conducts workshops for children and youth at risk, for teachers, parents and educators; Professional consultant for policy planning for dealing with and reducing violence, a lecturer in the academia, in Israel and abroad.
Headquarter Team

Daniel Hirschberg
Project and Administration coordinator

Michal Israel
Director of Strategy and Innovation, Business Development and Partnerships

Saleit Koler
Manager Operation Coordinator

Lior Isler
Content Development Coordinator, Feedback and Evaluation

Neely Greenblat
Project and Administration coordinator

Adi Dror
Content and Media Manager

Anat Gilad
Director of Partnerships and Business Development
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Orly Shiri
Project and Administration Coordinator
The Trainers
Matzmichim's team of facilitators consists of skilled group-facilitators, who have a professional background and academic education in fields such as education, consulting, social work and coaching.
North District Team

Milka Pe'er

Karin Shapira Cohen

Ela Barkai

Ehud Sali

Chen Alon

Noa Harel

Guy Reznik

Neta Samuel-Green

Ori Levinson

Anat Hortig

Matan Kaholi

Mays Nator Jodia

Yara Abu Daud

Shir Fridman

Or Zehavi Katz

Tair Regev

Rula Abu Hussein

Anat Valfer

Zohar Levy

Itay Peretz

Shani Versano

Boaz Hadari

Yasmine Danial

Hasan Haj

Liora Katina

Amit Turgeman

Elad Bar Tzur
Central District Team

Ori Shaykovitz

Shoval Zilviger

Adva Kafri

Yael Zaga Kupfer

Dana Gur Klebanov

Noa Zruya

Tamar Arnon

Michal Gutman

Agam Schuster

Meytal Segev

Itai Feller

Rachel Rosenfeld

Eran Shai

Liat Gerstenhaber

Chen Yitzhaki

Aviva Ben-Ari

Sharon Kalif Hasson

Adi Lavi

Michal Sigler

Adi Koogman Acoca

Rachel Shlain
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Sivan Ben-Ari

Elad Atiya

Yael Bachat
Jerusalem and South District Team

Lior Ben-Rei

Irit Yaacov Elhadad

Einav Tutian

Shalhevet Halivni

Liat Laniado

Tuti Erez

Adi Koren
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Naama Anaki
